Mark Morrison, co-owner of Tires First in Columbus Ga., states very clearly that having the owner as spokesperson “just works for us.”
“We’re afraid to change it,” he offers. The single location dealership has 24 bays and handles both retail and commercial (truck to OTR to farm) customers. Things are so busy, both Morrison and his partner, Tom Hargrove, work at the sales counter five to six days a week.
In Morrison’s opinion, being the spokesperson only works if you actually work in the store and are visible to customers. They know who you are, he says, and “they feel like they have a friend when they see us working in the store. It makes it easier to sell.” [
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Posted on January 16, 2012 at 02:56 PM by 
